Jest to kampania społeczna promująca szczególną, komplementarną więź kobiety i mężczyzny. Pomysłodawcą projektu jest Richard Kane, który w 1997 roku w Wielkiej Brytanii rozpoczął pierwszy „małżeński tydzień”. Obecnie kampania odbywa się co roku w dniach 7-14 lutego równolegle w 22 krajach na 4 kontynentach.
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